starbucks® emails | digital design
In a world of convoluted emails, Starbucks® was in dire need of a refreshed look for their B2B emails. With these new designs, they were able to see a boost in sales, increased content engagement, and overall—more on brand creative that spoke to their core values and aesthetics.
I had the honor to concept, design, direct beverage/product photography and more.
Starbucks® Verismo® Professional
This email had to communicate the new launch of the Verismo® Professional, a single serve espresso machine with fresh dairy, into select environments. The machine uses single-serve Verismo® espresso capsules providing a fresh, great tasting Starbucks® espresso beverage within minutes.
Starbucks® 2017 Holiday Promo
Starbucks® loves to celebrate the holidays, and this year they want to bring out and amplify the “magic” of the season by offering customers their favorite handcrafted Starbucks® beverages with seasonal flavors and celebrating what the brand stands for and what they have been building.
Starbucks® 2016 Summer Promo
Expertly handcrafted ice cold blended beverages topped with whipped cream are just another part of our daily summer activities. The goal was to bring awareness that Frappuccino® season is here and that there are new flavors to enjoy in the heat of summer.
Starbucks® 2017 Fall Promo
Everyone knows when fall is here. The anticipation around traditions, fall flavors, the return to routine and the season of pumpkin spice & everything nice. A favorite of many, the Starbucks® PSL is an iconic beverage that everyone knows and loves is ready to be ordered.
Starbucks® 2017 Summer Promo
Summer’s coming in H.O.T. and customers sometimes may or may not realize they can get their new favorite iced beverages, customized just the way they like it (dairy and non-dairy options). The goal was to communicate just that and providing them with the energy and refreshment to get them through the hot summery days.
Starbucks® Veranda Blend®
Every week, millions of people come to Starbucks®, and they come in large part for their iconic coffees. Starbucks® Veranda Blend® is crafted to evoke a mellow and flavorful blend offering a lighter taste profile that appeals to many coffee lovers.