Boba&Vespa
A Kinder Way to Care
Date
2016-2021
Location
Los Angeles, CA
My Role
Digital Design Director
Services
Brand Identity
Packaging Design
Product Design
The Brief
Overview
Building a Brand With Purpose
Boba&Vespa began with a simple belief: caring for our pets shouldn't come at the expense of the planet they call home.
As co-founder and Chief Creative Officer, I brought that belief to life by building a sustainable pet product brand from the ground up. From brand strategy and visual identity to product development, packaging, and digital experiences, I led the creative vision while helping shape the partnerships and decisions that brought the business to market.
What started as an idea became a brand built around a more thoughtful way of caring.
The Challenge
What Does It Really Mean to Care?
The pet industry offered plenty of products built around convenience, affordability, and aesthetics. But finding options that were genuinely thoughtful about materials, health, and environmental impact often meant making compromises.
We saw an opportunity to challenge that expectation.
The goal wasn't simply to create another sustainable alternative. It was to make responsible choices feel desirable, accessible, and naturally part of everyday pet ownership.
We needed to build trust through the products themselves, create a distinctive identity in a crowded market, and give people something they could believe in beyond a purchase.
The Creative Approach
Designed With Care, From the Very Beginning
Empathy became our guiding principle, not just for the animals we love, but for the people caring for them and the world we share.
I developed a cohesive brand language that balanced warmth, personality, and purposeful design. Every decision, from biodegradable materials and considered packaging to the e-commerce experience, was an opportunity to make our values visible and meaningful.
Working closely with vendors and manufacturers, I helped carry that vision beyond the creative process and into the products themselves.
The result was a brand where sustainability wasn't simply a message. It was part of how everything was made.
Built From the Ground Up
From identity and packaging to product and digital experiences, I shaped every touchpoint around one cohesive vision.
Empathy as a Brand Standard
Care for animals, people, and the planet shaped every decision, making sustainability part of the product, not just the promise.
What We Leave Behind
